Juan Carlos Sancha, has been in the world of wine for more than 25 years. He has worked in several wineries in La Rioja, and also teaches at the University of La Rioja. In 2008 he decided to launch a project to rescue minority grape varieties from various areas of Rioja Alta. At the same time he advises and assists several wineries in Spain.
This project is based on Organic Viticulture, which involves working in the vineyard and now, in his own winery, to produce natural wines, faithful to the terroirs and as healthy as possible. They have achieved this through the elimination of pesticides, herbicides and chemical fertilizers in the vineyard in order to restore its natural complexity and ability to fight diseases, and thus promote the proper and organic growth of the vines.